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PC and Tablet Market Face Further Decline Before a Rebound in 2024, According to IDC

NEEDHAM, Mass., June 13, 2023 – After a rough start to the year, International Data Corporation (IDC) has lowered its forecast for global PC and Tablet shipments with volumes expected to reach 384.8 million in 2023, down 15.2% compared to last year, according to the Worldwide Quarterly Personal Computing Device Tracker. Demand has continued to cool as many macroeconomic indicators have worsened or remain unchanged in the past few months, contributing to the lowered outlook. However, IDC expects the market to rebound in 2024 with global volumes reaching 403.1 million during the year and growing to 425 million by the end of 2027.

As the global economy has continued to struggle, consumers have tightened spending and commercial buyers are delaying purchases. Consumer demand is at risk of perishing as they revert to pre-pandemic habits where the PC wasn’t at the center of their daily computing needs, However, commercial buying is expected to ramp up during 2024 and will help the PC market grow beyond pre-pandemic levels.

Jitesh Ubrani, Research Manager for IDC Mobility and Consumer Device Trackers

In the last two years, average selling prices (ASPs) have risen dramatically as a result of component shortages, inflation, logistics disruptions, and rapid product mix shifts.

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Linn Huang, IDC Research Vice-President of Devices and Displays

With the shortage abruptly turning into surplus, we’ve seen prices come down due to liquidation and mix regression. We expect this to continue throughout the year with ASPs projected to decline 2.8% to $700. This would mark the first ASP decline for a full year since 2015.

Linn Huang
Worldwide Personal Computing Device Forecast by Product Category, Shipments, Year-Over-Year Growth, and 2023-2027 CAGR (shipments in millions)
Product Category2023 Shipments2023/2022 Growth2027 Shipments2027/2026 Growth2023-2027 CAGR
Tablet134.0-17.1%135.8-1.8%0.3%
Traditional PC250.8-14.1%289.21.4%3.6%
Total384.8-15.2%425.00.3%2.5%
Source: IDC Worldwide Personal Computing Device Tracker, June 6, 2023

Notes:

• Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.

• Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers.


IDC’s Worldwide Quarterly Personal Computing Device Tracker gathers detailed market data in over 90 countries. The research includes historical and forecast trend analysis among other data.

For more information, or to subscribe to the research, please contact Jackie Kliem at 508-988-7984 or jkliem@idc.com.


About IDC Trackers

IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

Click here to learn about IDC’s full suite of data products and how you can leverage them to grow your business.


About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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